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Marketing Plans As a business owner, relying on gut instinct and business nous may not be quite enough these days. A professional strategic approach is required. Once the Business Review is completed you are ready to tackle your Marketing Plan – armed with all the information necessary to target the market most likely to provide growth in your business. Clear budgets are set, sales strategies determined, media plans prepared, now you’re ready to go. Advertising “Build it and they will come” – Might work in the movies but this ain’t Hollywood! Some people promote so well they can even sell ‘junk’. So with competition fierce advertising is imperative. First, ensure your product or service is as good as you can make it then PROMOTE, PROMOTE, PROMOTE! Always within budget of course - and always to your target market. |
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